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Case Study

Dynamics 365 & SimplePin Integration

A business operating on Microsoft Dynamics 365 needed a seamless integration with the SimplePin platform to automate critical financial and customer management processes - eliminating manual intervention between CRM operations and the payment ecosystem.

100%
Automation Achieved
5+
Core Processes Integrated
Real-Time
Payment Synchronization

Our Client


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200+
Projects Delivered
50+
Enterprise Clients
300+
Tech Specialists
15+
Countries Served
Executive Summary

Seamless CRM-to- Payment Integration

SourceMash designed and implemented a managed solution-based connector within Dynamics 365 that integrated with SimplePin APIs — enabling automated user creation, customer creation, invoice generation, payment requests, and payment status synchronization.

Transforming Fragmented Processes into a Unified Experience

The organization managed customer and invoice information within Dynamics 365 while payment processing activities occurred in SimplePin. This created data silos and required users to work across multiple platforms, leading to inefficiencies and delayed operations.

By leveraging Dynamics 365 plugins, workflows, custom entities, and API integrations, the organization achieved a centralized, scalable, and efficient process for managing customer payments and financial transactions — all within a single unified experience.

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Key Deliverables

What we built

  • Automated User Creation & Synchronization
  • Customer Creation & Management
  • Invoice Generation & Validation
  • Payment Request Automation
  • Real-Time Payment Status Sync
  • Role-Based Access Governance
Challenges

Key Challenges We Solved

The organization faced critical operational hurdles that required a unified, automated approach to CRM and payment management.

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Disconnected Systems

Customer and invoice information lived in Dynamics 365 while payment processing occurred in SimplePin, creating data silos and forcing users to work across multiple platforms.

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Manual User & Customer Management

Creating and maintaining users and customers in separate platforms resulted in duplicate efforts, inconsistent records, and higher administrative overhead.

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Delayed Payment Processing

Payment requests and invoice communications often involved manual processes, increasing turnaround times and negatively impacting customer experience.

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Lack of Real-Time Visibility

Business users had no direct access to payment status updates within Dynamics 365, making it difficult to track payment progress and trigger follow-up actions.

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Need for Controlled Governance

The client required support for multiple business roles — Owners, Managers, Customer Care, and Accounting users — while maintaining secure access and operational control.

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Data Inconsistency

Duplicate records and inconsistent customer data across platforms led to billing errors, communication gaps, and reduced trust in the system.

Proposed Solution

How We Delivered the Integration

A custom managed solution was developed within Dynamics 365 to serve as a connector between Dynamics 365 and SimplePin APIs 2.0, enabling end-to-end automation.

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Company Management

Configuration of company information already registered in SimplePin with centralized management of API authorization tokens and company-level integration settings.

  • API token management
  • Centralized configuration
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User Management

Automated creation and synchronization of users between Dynamics 365 and SimplePin with support for multiple roles and duplicate account detection.

  • Owner, Manager, Customer Care, Accounting
  • Duplicate account detection
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Invoice Management

Automated invoice creation from Dynamics 365 with validation and synchronization of invoice records with SimplePin for secure invoice processing.

  • Automated invoice generation
  • Record validation & sync
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Payment Request Automation

The integration automated the complete payment request lifecycle from customer retrieval to invoice URL distribution via email.

  • Retrieve & sync customer info
  • Generate & send payment URL
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Customer Management

Automated customer creation and synchronization of customer information to support seamless payment processes across both platforms.

  • Auto customer creation
  • Bi-directional data sync
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Payment Status Sync

Dynamics 365 initiates status requests to retrieve payment status from SimplePin, automatically updating CRM records and triggering workflows.

  • Real-time status updates
  • Workflow triggers for success/pending
Solution Architecture

How the Integration Works

A robust architecture leveraging Dynamics 365 managed solutions, plugins, workflows, and custom entities integrated with SimplePin APIs 2.0.

Dynamics 365
Managed Solution

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C# Plugins &
Workflows

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Custom Entities &
API Controller

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SimplePin
APIs 2.0

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Entity Mapping

Controller classes for seamless data mapping

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Secure Auth

Authentication framework with token management

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Custom Entities

Tailored data structures for integration

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Workflow Automation

Triggered actions for payment lifecycle

Business Impact

Measurable Outcomes

The integration transformed fragmented processes into a streamlined and scalable business operation, delivering tangible improvements across efficiency, visibility, and customer experience.

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Improved Operational Efficiency

The integration eliminated repetitive manual work for user onboarding, customer management, invoice generation, and payment tracking — freeing teams to focus on higher-value activities.

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Faster Payment Collection

Automated payment requests and direct invoice URL distribution accelerated customer payment processing and significantly reduced delays in the collection cycle.

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Single Source of Truth

Dynamics 365 became the central platform for customer, invoice, and payment-related information — improving data consistency, visibility, and trust across the organization.

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Better Financial Visibility

Real-time payment status updates enabled business users to monitor payment progress, quickly identify pending payments, and take proactive follow-up actions.

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Scalable Framework

The managed solution architecture created a reusable integration model that could be extended for future SimplePin capabilities and additional business requirements.

Technology Stack

Technologies We Leveraged

A powerful combination of Microsoft Dynamics 365 capabilities and modern integration patterns to deliver a robust, enterprise-grade solution.

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Dynamics 365

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C# Plugins

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Workflows

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Custom Entities

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SimplePin API 2.0

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Secure Auth

Ready to Transform Your Business?

Let us build your next integration

Whether you are connecting Dynamics 365 with payment platforms, ERP systems, or custom applications, our team delivers scalable, secure, and future-proof integrations.